What the fish?

Hi, I’m Michelle. I’m a Sydney marketing consultant. I was born & bred here.

Like most Sydneysiders, I have a very love / hate relationship with the place. Love the diversity. Hate the traffic. Love the beaches. Hate the hecticness.

I’m fourth generation Australian on my Dad’s side. And my mum is Chinese. I tell you this because it’s how I landed on the name 8REDFISH for my marketing consultancy.

I’ve always been fascinated by my mum’s culture. The Chinese are a superstitious lot.

Growing up, there was always some story steeped in symbolism that underpinned her beliefs.

Symbols are strong visual reminders of the energies we can harness. And that’s true for all cultures.

The number 8

The word for eight in Chinese sounds similar to the word for ‘prosper’ or ‘wealth’.

The colour red

The colour red is associated with courage, success, and passion. That’s why you see so much of it around the Lunar New Year.

The fish

And fish represent abundance for two reasons. They quickly reproduce in large quantities. And the Mandarin word for fish (yu) is pronounced the same way as the word abundance.

Feng Shui practitioners advise we keep an aquarium of eight red fish plus one black fish. The belief is if you treat them well, they will protect you against misfortunes and bring you prosperity. The black fish is said to absorb any negative energy that might cross your path. When one fish dies, you replace it and keep the ch’i (energy) flowing.

Of course, where you place it and what shaped aquarium is also important and depends on what you seek and a few other variables. What’s important, is how we treat the fish and their environment.

A good analogy for business and life in general, methinks.


When I started this business, I knew could set myself apart as a Sydney marketing consultant with

  • my experience
  • the way I approach things, and
  • the results I get.

But I also knew I wanted to set myself apart with a creative brand for my business, something that meant something to me.

And that is the story of 8REDFISH.

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top